The historic Colorado US 550 and its myth riddled section known as The Million Dollar Highway, ribbons its way through the San Juan Mountains with deep canyon overlooks and twisty mountainous terrain as well as the most avalanche-ridden stretch of highway in the lower 48 states.

Those willing to take on the adventure of this legendary by-way are rewarded with some of the most unadulterated natural beauty they’ve ever seen. Noted on Trip Advisor as “the drive of a lifetime” and “the ride you’ll never forget,” US 550 doesn’t disappoint and leaves the breathless traveler with a memory to share for generations.

To commemorate your “drive of a lifetime,” stop by Route 550 Gifts on Greene Street in Silverton, Colorado and pickup a unique souvenir. Available memorabilia include apparel, drink ware, ornaments, patches, pins, stickers and much more, all originally designed by local graphic designer, Gina Maria Rosato, aka the Creative Crackerjack.